In addition to using Google and other third-party data to understand your audiences and opportunities, our strategists conduct custom research. From keyword research to customer surveys to market and competitor analysis, we use best-practice research methodology so you can be confident in the data.
The proper information architecture details how to organize, name and connect the content on your site and is key to user experience and conversion. Wise planning enables your site to rank better on search engines. Our strategists develop intuitive sitemaps and user pathways that bring your project to life and help you envision how users will complete high-priority tasks.