The Metroplex Clinical Research Center is currently searching for patients to take part in their Osteoporosis clinical trial. MCRC had been running a Radio and Television campaign, but could only measure their progress through the number of phone calls they received. That’s where we come in. We have developed a Facebook Ad campaign to drive traffic to their landing page and an online survey in order to attract the right patients. The survey determines whether to allow the patient to take part in the clinical trial or to save their information for future trials.