12 Apr How To Post On LinkedIn and Avoid LinkedIn Jail
Yes, there really is a LinkedIn Jail and you may be in it. If that’s where you are, then this blog will serve as your get out of jail free card.
Recently, we have discussed how vital it is to have valuable content to share with current and potential connections. When creating and sharing content for LinkedIn, it is critical that your posts are presented in the correct manner in order for traffic to be drawn to your posts. You might be asking yourself what exactly do we mean by posting and sharing content correctly? In this post we will explain how to draw the attention of LinkedIn Administrators with your content so that it can go viral, and how to stay out of LinkedIn jail.
LinkedIn jail is not a glamorous vacation spot by any means. If you want to avoid LinkedIn jail, the first thing you want to do is to not include any links in your posts. Instead, LinkedIn is looking for your posts to consist mostly of text and images with the text being of reasonable interest to people, and the images being relevant to the content that you are sharing-in other words, they want to hear from YOU, not from someone else. The only exception to this rule is that it’s acceptable to post a link in the first comment box once you have made your post. Next, you want to make sure you are posting your videos correctly. As we have stressed in other posts, online video is growing and growing by the minute.
Sharing good video is highly encouraged on LinkedIn, but if you are posting links to YouTube videos, LinkedIn jail is where you will wind up. When posting video, you want to post that video straight through LinkedIn, not a link to a video that you posted through YouTube. Your videos must have closed captions embedded, simply because 85% of people usually watch videos with their volume muted. So if they don’t want to listen to you, you better have text so they will read what you are saying!
It’s important to share a mixture of text, images, and video for your content to draw the attention of LinkedIn. You also want to target your second degree network, which are connections that your first degree connections are connected with, to view your content. LinkedIn will notice the posts that draw the attention of your second degree network and will assign a live person to review your content, which then introduces the opportunity of LinkedIn promoting your content. LinkedIn tracks each like, comment, and shared post based off of a numbering system. For every post that is “liked” it will receive 1 point, every comment is 2 points, and every share results is 3 points. So aim for viewers to share your posts with the possibility of going viral!
Lastly, it’s important not to under post or over post on LinkedIn. It’s encouraged to post about five pieces of content per week. Ideally, we suggest posting 1 article, 1 image post, 1 text post, 1 text and image/or video post, and 1 more each week. You also want to make sure your posts don’t contain any profanity or any religious views.
If you are ready to broaden your horizons using LinkedIn, sign up for our webinar LinkedIn B2B Secrets.